Following on from this post, here is the first dive into the bookshops I visited several times over the course of last year. It seems logical to start with Waterstone's. Why? Because Waterstone's is the most instantaneously recognisable bookshop on any UK high street and because, for me at least, it epitomises the university bookshop. Mind you, when I started in the mid-1990s, my local campus bookshop was, in fact, Dillons, but soon after, it was taken over by Waterstone's and rebranded as such. Waterstone's as a company has been in trouble for a number of years. Sure, it sits at the intersection of populist bookstore and cater-to-any-taste-bookstore, and certainly in the past different branches used to cater for different readerships and very well did they do so too. But as more and more readers default to e-readers and more and more buy from Amazon and other, lesser known, online retailers, the fortunes of Waterstone's have dwindled. When a few years back I heard that they were scrapping their legendary 3-for-2 summer offers, it all seemed ominous. We cannot afford it any longer, it sounded like to me, and while more and more additional items are being sold in various Waterstone's (from Scrabble mugs to board games), I've felt for quite some years that their stores are suffering from a veritable identity crisis. Not long ago, different shops looked and felt quite unique, despite the homogeneous branding. For example, the Lancaster University branch, with its extraordinary selection of business and... Read more →